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POLO RALPH LAUREN FACTORY STORES – US AND CANADIAN WEBSITE AND STORE PRIVACY NOTICE

Last modified: March 21, 2017

Ralph Lauren Corporation and its affiliates (collectively, "Ralph Lauren") respect your privacy. This Privacy Notice applies to personal information we collect (i) on this Site, PoloRalphLaurenFactoryStore.com, (“Site”) and (ii) at the Polo Ralph Lauren Factory Stores in the U.S. and Canada (the "Stores") and through the other channels described below.

The Privacy Notice describes the types of personal information we collect on the Site and in our Stores and in other ways discussed below, how we may use that information and with whom we may share it. The Notice also describes the measures we take in an effort to protect the security of the personal information. We also tell you how you can reach us to ask us to (i) access, update or change the personal information you have provided to us, (ii) withdraw any consent you previously provided to us, (iii) tell us to refrain from communicating with you about our products or services, and (iv) answer any questions you may have about our privacy practices and those of our service providers.

Click on one of the links below to jump to the listed section:

Information We Collect and How We Use It

Our Site

Here are some of the ways we collect personal information on this Site and a description of how we use the information:

Information We Collect by Automated Means

We obtain certain information by automated means when you visit our Site, such as the IP address of the device you use to connect to the Internet and the pages accessed. By collecting this information, we learn how to best tailor our Site to our visitors and understand what products and services you might prefer. We collect this information through various means, such as "cookies" and "web beacons." Both we and others (such as our service providers) may collect personal information about our visitors’ online activities over time and across third-party websites, as set out in the section entitled “Interest-Based Advertising” below.

Cookies

Like many companies, we use "cookies" on this Site. Cookies are bits of text that are placed on your computer’s hard drive when you visit certain websites. Cookies may enhance your online experience by saving your preferences while you are visiting a particular website. We use cookies to measure activity on the Site and determine which areas and features of the Site are the most popular. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie and how to disable existing cookies. Without cookies, however, you may not be able to take full advantage of all our Site features.

Web Beacons

Certain pages on this Site contain "web beacons" (also known as Internet tags, pixel tags and clear GIFs). Web beacons are used for internal purposes, such as to obtain the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, and the type of browser used to view the page. We also retain service providers who use web beacons to assess the effectiveness of our email communications and learn what pages our visitors viewed.

My Account

You may be able to register to create an account on this Site. To do so, we ask for information such as your name, postal address, mobile phone number, and email address.

Surveys, Contests, Sweepstakes and Promotions

On this Site, you may be able to participate in surveys, contests, sweepstakes and other promotions. If you choose to participate in these promotions, we may ask you for information such as your name, email address, postal address and telephone number. We use the information you provide to administer our contests, sweepstakes and other promotions. We also may use the information to communicate with you about our products, services and promotions, but only if you have given us your consent to do so.

Email to a Friend

You may be able to share certain content from this Site with your friends. To send information to your friends, we ask for your friends' and your email addresses. We use this information only to fulfill your request and send a single email to your friend on your behalf. We do not retain the information you provide in connection with this feature, except to send the requested content. We will not include any other advertisements within the messages sent to your friends. Please ensure that you only provide the email addresses of individuals with whom you have a personal or family relationship, and who would want to receive the email.

POLO connect

You may join our customer appreciation program, POLOconnect, on our Site. To join, we may ask for your name, postal address, email address or mobile telephone number. We may also collect your birth date and communication preference. We use this information to communicate with you by email, mail or SMS text message about products and services and exclusive offers tailored to reflect your interests and preferences, including early access to new arrivals and a birthday surprise. We also use the information for internal analysis and customer service purposes. When you join POLOconnect, we also maintain a record of your purchase history to enable you to return or exchange merchandise without a receipt. If you sign-up to receive SMS text messages, depending on the terms of your mobile phone contract, you may incur standard rate charges for receiving and sending text and data on your mobile device. Ralph Lauren is not responsible for these charges.

You can choose at any time not to receive marketing or other communications from us by following the instructions in the "Your Choices" section below. Please note that you may continue to receive certain transactional or account-related messages from us.

Social Media

We may offer you the opportunity to engage with our content on or through third-party social networking websites, plug-ins and applications. When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture, gender) to deliver the content or as part of the operation of the website, plug-in or application. When you provide information from your social media account, we may use this information to personalize your experience on our Site and on the third-party social networking websites, plug-ins and applications, and to provide you with other products or services you may request.

Interest-Based Advertising

We may collect information about your online activities on our Site to provide you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our ads are served. This section of our Privacy Notice provides details and explains how to exercise your choices.

You may see certain ads on other websites (including social media sites) because we work with advertising partners (including advertising networks) to engage in remarketing and retargeting activities. Our advertising partners allow us to target our messaging to users through demographic, interest-based and contextual means. These partners track your online activities over time and across websites by collecting information through automated means, including through the use of third-party cookies, web server logs, and web beacons. They use this information to show you advertisements that may be tailored to your individual interests. The information our advertising partners may collect includes data about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our website and on third-party websites that participate in the ad networks. This process also helps us track and measure the effectiveness of our marketing efforts.

To learn more and to opt-out of having your information used by participating companies for interest-based advertising purposes, please visit the Network Advertising Initiative website or http://www.aboutads.info/choices/ in the US or The Digital Advertising Alliance of Canada at http://youradchoices.ca/choices in Canada.

Our Stores

Here are some of the ways we collect personal information in our Stores and a description of how we use the information:

Shopping

When you buy products or obtain services in our Stores, we ask you for information we need to process your purchase or provide you with the services you requested. If you pay by debit or credit card, we collect your debit or credit card-related information and signature in order to process your transaction. We may also collect your email address if you request to receive an electronic receipt.

We collect information about your purchase, such as the items you bought, the price of the items, the payment method you used and if the product was on sale. We use this information to improve our product and service offerings and to tailor our communications to reflect your interests and preferences.

Merchandise Returns

For merchandise returns, we collect customers' signatures to acknowledge their receipt of the refund and for the administration of our loss prevention program. For merchandise returns where a customer receives a refund on a debit or credit card, we also collect and use debit and credit-related information to process and administer the refund transaction. When a customer returns merchandise at one of our Stores without a receipt, we collect the customers' first and last name and require customers to provide a valid government-issued photo identification. We use this information to process and track unreceipted returns and to help administer our loss prevention program.

POLOconnect

You may join our customer appreciation program, POLOconnect at our Stores. To join, we may ask for your name, postal address, email address or mobile telephone number. We may also collect your birth date and communication preference. We use this information to communicate with you by email, mail or SMS text message about products and services and exclusive offers tailored to reflect your interests and preferences, including early access to new arrivals and a birthday surprise. We also use the information for internal analysis and customer service purposes. When you joinPOLOconnect, we also maintain a record of your purchase history to enable you to return or exchange merchandise without a receipt. If you sign-up to receive SMS text messages, depending on the terms of your mobile phone contract, you may incur standard rate charges for receiving and sending text and data on your mobile device. Ralph Lauren is not responsible for these charges.

You can choose at any time not to receive marketing or other communications from us by following the instructions in the "Your Choices" section below. Please note that you may continue to receive certain transactional or account-related messages from us.

Customer Satisfaction Surveys

When you buy products or obtain services in our Stores, we may ask you to complete a customer satisfaction survey. If you choose to do so, you may provide information such as your name, email address, telephone number, age, gender and other demographic information, in addition to your comments. Providing any of this information is optional. We use the information you provide to improve our products and services, and enhance your shopping experience. We may also use this information to communicate with you regarding your participation in the survey.

Contests, Sweepstakes and Promotions

In our Stores, you may also be able to participate in contests, sweepstakes and other promotions. If you choose to participate in these contests, sweepstakes or other promotions, we may ask you for information such as your name, email address, postal address or telephone number. We use the information you provide to administer your participation in the contest, sweepstakes or other promotion. We also may use the information to communicate with you about our products, services and promotions, but only if you have given us your consent to do so.

If a contest, sweepstakes or promotion is jointly sponsored by us and one or more sponsors, your personal information may be shared with such sponsors, as specified at the time of collection of your personal information. We do not control the use, disclosure or security of your personal information by other sponsors, and recommend you review their respective privacy notices or statements.

Other Ways We Collect Personal Information

Customer Assistance

You may call our customer service line for information about our products or personal shopping advice. If you do so, we may ask you for information such as your name, email address, postal address, and telephone number. We use this information to respond to and communicate with you about your request. We may retain this information to assist you in the future and to monitor and/or improve our product and service offerings.

Employment

In connection with a job application or related inquiry, you may provide us with certain personal information about yourself (such as that contained in a resume, cover letter, or similar employment-related materials). We use this information for the purpose of processing and responding to your application for current and future career opportunities.

Other Ways We Obtain and Use Information

In addition to the ways we collect information about you described above, we also may obtain information about you from third parties or publicly available sources. We may use this information to help us verify or maintain the accuracy of your personal information, tailor services and communications, enhance your shopping experience, understand and improve the nature of our product and service offerings and/or to assist in the selection of Store locations.

We may use your personal information for internal purposes, such as fraud and theft prevention, accident reporting, development and administration of the Site and our Stores, data analytics, and compliance with our legal obligations, policies and procedures.

Information We Share

We do not sell or otherwise transfer or disclose personal information about our customers without your consent, except as described here.

Service Providers

We may share the information with our affiliates and service providers who perform services on our behalf based on our instructions. For example, we may use service providers to authorize and process payments, send email, SMS text messages or other communications, host our website, run our contests and promotions, conduct surveys, and manage and analyze data and our advertising effectiveness. These service providers are given the information they need to perform their designated functions and are not authorized by us to use or disclose the information for any other purpose.

Legal Compliance

We and our Canadian, US and other affiliates and service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order (which may include lawful access by Canadian, US or other foreign governmental authorities, courts or law enforcement agencies), or to an organization in the case of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise required or permitted by applicable Canadian, US or other law. We may also disclose personal information where necessary for the establishment, exercise or defense of legal claims and to investigate or prevent actual or suspect loss or harm to persons or property.

Sale of Business

We also reserve the right to transfer personal information we have about you in connection with a prospective or completed merger, sale or transfer of all or a portion of our business or assets or other corporate change in control. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Notice. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

Links to Other Sites

This Site may contain links to other websites for your convenience and information. These websites may be operated by companies not affiliated with Ralph Lauren. Linked sites may have their own privacy policies, which we strongly suggest you review if you visit any linked websites. We are not responsible for the content of any websites that are not affiliated with Ralph Lauren, any use of those websites, or the privacy practices of those websites.

How We Protect Personal Information

Your personal information is maintained on a confidential basis on our servers in the United States. We maintain appropriate administrative, technical and physical safeguards in an effort to protect personal information in our custody and control against accidental, unlawful or unauthorized destruction, loss, theft, alteration, access, disclosure or use and other unlawful forms of processing, including limiting access to personal information to employees and authorized service providers on a need-to-know basis.

Transfer of Personal Information to Other Countries

We may transfer the personal information we collect about you to our affiliates and services providers in countries other than the country in which you originally provided it, including the United States. These countries may not have the same data protection laws as the country in which you provided the information. When we transfer your information to other countries, we will protect that information as described in this Privacy Notice.

Access and Correction

Subject to limited exceptions prescribed by applicable law, we will provide you with access to personal information in our custody or control and the ability to review, correct or update the information where it is inaccurate. Please submit your request to the address specified in the "How to Contact Us" section below. Please include your name, email address and postal address in your request for the purposes of verifying your identity.

Your Choices

We offer you certain choices about how we communicate with you and what information we collect from you. You may withdraw any consent you previously provided to us or object at any time on legitimate grounds and free of charge to the processing of your personal information, and we will apply your preferences going forward provided that the processing is not required to fulfill the services you've requested.

You can choose not to receive email marketing communications from us by clicking on the unsubscribe link in our marketing emails or by clicking here. You may, at any time, opt out of receiving SMS text messages by following the opt-out instructions provided in your SMS message or by contacting us as specified in the "How to Contact Us" section below. Ralph Lauren does not charge you to unsubscribe.

To unsubscribe from mail and other communications, please contact us as set out under "How to Contact Us" below or speak to a sales associate in one of our Stores. Please include your name, email address and postal address if you send us your request by email or postal mail for verification purposes.

Children's Privacy

This Site is not directed to children under the age of thirteen (13) and we do not knowingly collect personal information from children under the age of thirteen (13) on the Site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen (13) on this Site, we will delete the information from our records.

Updates to Our Privacy Notice

This Privacy Notice may be updated periodically to reflect changes in our personal information practices or relevant laws. We will post a prominent notice on the Site to notify you of any significant changes to our Privacy Notice and indicate at the top of the notice when it was updated.

How to Contact Us

If you have any questions, comments or complaints about this Privacy Notice, or the manner in which we or our service providers treat your personal information, or if you would like to access or update information we have about you or your preferences, please contact us as indicated below:

Ralph Lauren Corporation
Attention: Chief Privacy Officer
c/o Legal Department
625 Madison Avenue
12th Floor
New York, New York 10022

You may also contact Customer Service at 1-888-475-7674.