Websites, Store and Restaurant U.S. Privacy Notice
Ralph Lauren Corporation
WEBSITES, STORE AND RESTAURANT U.S. PRIVACY NOTICE
Last modified: January 1, 2020
Ralph Lauren Corporation and its affiliates (collectively, “Ralph Lauren”) respect your concerns about privacy. This Privacy Notice applies to personal information we collect (i) on this website (www.RalphLauren.com), www.poloralphlaurenfactorystore.com, and www.chaps.com, and on the POLO mobile app (collectively the “Services”); (ii) at Ralph Lauren Stores and Polo Ralph Lauren Factory Stores (collectively, the “Stores”), and (iii) through the other channels described below.
The Privacy Notice describes the types of personal information we collect through our Services, in our Stores, and in other ways discussed below, how we may use that information, with whom we may share it and the choices available regarding our use of the information. The Notice also describes the measures we take to protect the security of personal information and how to contact us about our privacy practices.
- Information We Collect and How We Use It
- Our Services
- Our Stores
- Other Ways We Collect Personal Information
- Information We Share
- Links to Other Sites
- How We Protect Personal Information
- Your Choices
- Notice to California Residents
- Children’s Privacy
- Updates to Our Privacy Notice
- How to Contact Us
Information We Collect and How We Use It
Individuals may provide personal information (such as name, contact details, and payment information) through our Services, in our Stores, and through the other channels described below. Here are the ways you may provide our information and the types of information you may submit. We also tell you how we may use the information.
You may be able to browse and purchase Ralph Lauren products and gift cards through our Services. We may provide you some shopping features or functionality, such as the option to reserve items in your cart or favorite certain items. Utilizing such features are optional and often require the collection and use of information such as your shopping habits, product selections, and other tracking information. To process your purchase, we ask for information such as your name, billing and shipping address, telephone number, email address, and payment card information. We use this information to process your purchase, confirm your order, and deliver the items to you. We also may use your contact information to communicate with you about our products, services, and promotions.
If you purchase an item or gift card through our Services or ask us to deliver your purchase to someone else, we ask for the recipient’s name, postal address, and email address. We use this information to send the gift card or item to the recipient. If you ask us to do so, we also may use this information to notify the recipient of your gift before it arrives.
You may be able to register to create an account through our Services. To do so, we ask for information such as your name and email address. You also may provide your age and gender.
Through the “My Account” feature, you can store billing and shipping information so you won’t have to enter it again when you make another purchase through our Services. You also can store payment card information and details of your past purchases. In addition, you can save your credit card information on your account for faster checkout. To use this feature, we ask you to provide your credit card information and the corresponding billing address.
You can also use the “My Account” feature to create a wish list of products you want and share your list by email with friends and family. If you choose to share your list, we ask for your name and email address and the recipient’s email address. This information is used to email your list to your desired recipients.
You can create and save an address book on your account, you also can delete entries in the address book.
Surveys, Sweepstakes, and Promotions
You may be able to participate in surveys, sweepstakes, and other promotions through our Services. If you choose to participate in these promotions, we may ask you for information such as your name, email address, postal address, and telephone number. We use the information you provide to administer our contests, sweepstakes and other promotions. We also may use the information to communicate with you about our products, services, and other promotions.
You may be able to sign up through the Services to receive electronic newsletters and promotional emails from Ralph Lauren, including new ideas, special offers and event information. To sign up, we may ask you for information such as your name, email address, postal address, telephone number, age, gender, shopping preferences and email preferences. We use this information to send you communications about our products and services, invitations to specials sales and events at Stores located near you, and notices of new arrivals. We also use this information to tailor our newsletters to reflect your preferences. You can choose at any time not to receive marketing emails from us by clicking on the unsubscribe link within our marketing emails. You also may use the email preferences section of the “My Account” feature to opt out of receiving marketing emails or to specify which, if any, communications you would like to receive from us. There is no charge to you to unsubscribe.
You may be able to sign up to receive communications about our products and services through your mobile device by submitting your mobile telephone number online or by texting us. If you sign up for mobile communications, we may send you autodialed marketing text messages about our products, services and promotions. It is your responsibility to notify Ralph Lauren in the event that you disconnect your mobile number or change carriers. In the U.S., you may opt out of receiving text message communications on your mobile device by sending a text message with the word “STOP” to short code 89448. You will receive one additional text message, confirming that your request has been received. Outside the U.S., you may opt out of receiving these communications by contacting us as specified in the “How to Contact Us” section below. Ralph Lauren does not charge you to unsubscribe. Depending on the terms of your mobile phone contract, you may incur charges for receiving and sending text messages on your mobile device. Ralph Lauren is not responsible for these charges. Message frequency varies per month. Consent is not a condition of purchase. Autodialed marketing messages will be sent to the mobile number you provide at opt-in. Message and data rates may apply. Text HELP to 89448 for help. The wireless carriers are not liable for delayed or undelivered messages.
You may join our customer appreciation program, POLOconnect, through our Services. To join, we may ask for your name, postal address, email address or mobile telephone number. We may also collect your birth date and communication preference. We use this information to communicate with you by email, mail or SMS text message about products and services and exclusive offers tailored to reflect your interests and preferences, including early access to new arrivals and a birthday surprise. We also use the information for internal analysis and customer service purposes. When you join POLOconnect, we also maintain a record of your purchase history to enable you to return or exchange merchandise without a receipt. If you sign-up to receive SMS text messages, depending on the terms of your mobile phone contract, you may incur standard rate charges for receiving and sending text and data on your mobile device. Ralph Lauren is not responsible for these charges.
You can choose at any time not to receive marketing or other communications from us by following the instructions in the "Your Choices" section below. Please note that you may continue to receive certain transactional or account-related messages from us.
You may be able to submit comments to blogs we host on our Services. You may include personal information in your comment, and you also may submit your name with your comment. We use your name to identify you as a commenter.
Email to a Friend
You may be able to share certain content from our Services with your friends. To send information to your friends, we ask for your friends’ and your email addresses. We do not retain the information you provide in connection with this feature, except to send the requested content. We will not include any other advertisements within the messages sent to your friends.
If you communicate with us through the “Contact Us ” link in any of the Services, we may ask you for information such as your name, email address, ZIP code, and telephone number to respond to and communicate with you about your questions and comments.
Other Site Features
We offer visitors to our Services various features for their information and enjoyment, which we may change from time to time. We may ask you to submit certain personal information so we can provide you with these features and send you communications about our products, services, and promotions.
Personal Information Collected by Automated Means
We obtain certain personal information by automated means when you visit our websites, such as through cookies, web beacons, and web server logs. The information we collect in this manner includes the IP address of the device you use to connect to the internet, unique device identifier, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our site, dates and times of website visits, and the pages accessed. By collecting this information, we learn how to best tailor our websites to our visitors and understand what products and services you might prefer. Both we and others (such as our service providers) may collect personal information about our visitors’ online activities over time and across third-party websites.
Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Without cookies, however, you may not be able to take full advantage of all of our websites’ features. For example, if you turn off certain cookies or refuse them, you will not be able to make purchases on our e-commerce website. Our websites are not designed to respond to “do not track” signals received from browsers.
Certain pages on our websites and emails we send you contain “web beacons” (also known as internet tags, pixel tags, and clear GIFs). Web beacons are used, for example, to obtain the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, and the type of browser used to view the page. We also retain service providers who use web beacons to assess the effectiveness of our email communications and learn what pages our visitors viewed.
We use information collected through these automated means for purposes such as (i) customizing our users’ visits to our websites, (ii) delivering content and advertisements tailored to our users’ interests and the manner in which our users browse our websites, and (iii) managing our websites and other aspects of our business. To the extent required by applicable law, we will obtain your consent before collecting information using cookies or similar automated means.
We also may use third-party web analytics services, such as those of Adobe Analytics and Google Analytics, to measure the effectiveness of our advertising and determine how visitors use our websites. These service providers’ tools, including cookies and web beacons, allow us to collect information such as the state and ZIP code from which our visitors come and the IP addresses of our visitors’ computers. To learn about data collected by Adobe Analytics and Google Analytics and your choices with respect to these services, please click here and here .
We may collect information about your online activities on our websites to provide you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites and apps on which our ads are served. This section of our Privacy Notice provides details and explains how to exercise your choices.
You may see certain ads on other websites and apps because we work with advertising partners (including advertising networks) to engage in remarketing and retargeting activities. Our advertising partners allow us to target our messaging to users through demographic, interest-based, and contextual means. These partners track your online activities over time and across websites and apps by collecting information through automated means, including through the use of third-party cookies, web server logs, and web beacons. They use this information to show you advertisements that may be tailored to your individual interests. The information our advertising partners may collect includes data about your visits to websites and apps that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites or apps. This data collection takes place both on our websites and on third-party websites and apps that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts. For example, we utilize Netmining’s targeted advertising services to show you our ads on other websites based on your prior visits to our sites and other online activity. You can opt out of this feature by clicking here .
To learn how to opt out of ad network interest-based advertising generally in the U.S., please visit both www.aboutads.info/choices and http://www.networkadvertising.org/choices/.
Here are some of the ways we collect personal information in our Stores and a description of how we use the information:
When you buy products or obtain services in our Stores, we ask you for information we need to process your purchase or provide you with the services you requested. Depending on the payment method you use, and as permitted by applicable law, we may ask for information such as your name, mailing address, telephone number, driver’s license or ID number, passport number, and checking account information or payment card information. We also collect information about your purchase (such as the items you bought, the price of the items, the payment method you used, and if the product was on sale) to provide our products and services and communicate with you.
You may join our Customer Registry at our Stores. To join, we ask for your name, postal address, email address, and mobile and home telephone numbers. You also may choose to provide us with your birth date and gender. We use this information to communicate with you about our products, services and promotions, and for other marketing and Customer Assistance purposes.
Customer Satisfaction Surveys
When you buy products or obtain services in our Stores, we may ask you to complete a customer satisfaction survey. In submitting a survey, you may provide information such as your name, email address, telephone number, age, gender, and other demographic information, in addition to your comments. Providing any of this information is optional. We use the information you provide to improve our products and services, and enhance your shopping experience.
Ralph Lauren Credit Card
Other Ways We Collect Personal Information
In-Store Wi-Fi Data Collection
In certain Stores, we use a service that analyzes Wi-Fi signals from mobile devices to measure Store occupancy and to identify customer traffic patterns in the Store. The service determines the location of a smartphone or wireless device by observing Wi-Fi or Bluetooth signals that are broadcast from that device. Individual devices are identified by device identifiers. For the service to collect information from your device, the device’s Wi-Fi must be turned on while you are in the Store. The service provider that collects information from mobile devices in our Stores hashes the device identifiers before using them for analysis purposes. The service provider’s reports to us contain only aggregated statistics about visitors to the Store.
We may offer you the opportunity to engage with our content on or through third-party social networking websites, plug-ins and applications. When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture, gender) to deliver the content or as part of the operation of the third-party website, plug-in or application. When you provide information from your social media account, we may use this information to personalize your experience on our Services and on the third-party social networking websites, plug-ins and applications, and to provide you with other products or services you may request.
We use QR codes in connection with certain promotions, contests, and special events. If you scan our QR code, you will get an invitation on your mobile device to join our mailing list. To sign up, we ask you for information such as your name, mailing address, email address, telephone numbers, and age. We use the information to communicate with you about our products, services, and promotions.
You may call our Customer Assistance line for information about our products or personal shopping advice. If you do so, we may ask you for information such as your name, email address, postal address, telephone number, and, if you choose to make a purchase, your payment card information. We use this information to respond to your request and process your transaction.
Ralph Lauren Restaurants
When you make a reservation at a Ralph Lauren restaurant in the United States, including RL Restaurant and The Polo Bar, we ask you to provide your name, telephone number, and email address. In connection with your reservation, you may choose to provide additional personal information such as food allergies and information about others. We use this information to communicate with you, to process your reservation, and to enhance your experience at our restaurants and bars.
When you visit a Ralph Lauren restaurant in the United States, we may ask you to provide contact information so that we can communicate with you about our products, services, promotions, and special events or process your request.
If you communicate with us through the “Contact Us ” link on the RL Restaurant’s website, we ask you for personal information such as your name, telephone number, email address, ZIP code, and other information you may choose to provide. We use this information to communicate with you about your questions and comments. In addition, if you order a gift certificate for the RL Restaurant, we ask for your name, telephone number, shipping address, and payment card information to process your order.
Reservations at our restaurants and bars may be made through third-party reservation platforms. We are not responsible for the content of any third-party platforms that are not affiliated with us, any use of these platforms, or the privacy practices of the operators of these platforms.
Our products are available for sale in many department stores and through other retailers. This Privacy Notice does not address the information practices of third-party stores in which our products are sold. Those stores may have their own privacy notices or policies, which we strongly suggest you review when you provide them with your personal information. We are not responsible for such stores’ personal information practices.
Information We Share
may share the personal information you provide to us with our affiliates worldwide, licensees, and joint venture partners for the purposes described in this Privacy Notice. We also may share the information with our service providers, vendors, and contractors who perform services on our behalf based on our instructions. These service providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.
described above, if you apply for a Ralph Lauren credit card at one of our Stores, we may provide the information on your application to the credit card issuer to fulfill your request.
We also may disclose information about you (i) if we are required to do so by law or legal process (such as a court order), (ii) in response to a request by law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity. We also reserve the right to transfer personal information we have about you in the event of a potential or actual sale or transfer of all or a portion of our business or assets. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.
Links to Other Sites
Our Services may contain links to other websites for your convenience and information. These websites may be operated by companies not affiliated with Ralph Lauren. Linked websites may have their own privacy policies, which we strongly suggest you review if you visit any linked websites. We are not responsible for the content of any websites that are not affiliated with Ralph Lauren, any use of those websites, or the privacy practices of those websites.
How We Protect Personal Information
We maintain administrative, technical, and physical safeguards designed to protect the personal information you provide through our Services or in our Stores and restaurants against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure or use and other unlawful forms of processing. However, we cannot guarantee or warrant the security of any information you transmit to us and you do so at your own risk. No internet or email transmission is ever fully secure or error-free. You should use caution whenever submitting information online and take special care in deciding what information you send to us via email or message.
We offer you certain choices about how we communicate with you and what information we collect from you. To update your preferences, limit the communications you receive from us, or submit a request, please contact us as specified in the “How to Contact Us” section below. Where provided by law, you may withdraw your consent previously provided to us, and we will apply your preferences going forward.
You can choose not to receive marketing communications from us by clicking on the unsubscribe link in our marketing emails, select ‘Click to Unsubscribe’ from your profile after signing into your account, or contacting us as specified in the “How to Contact Us” section below. Please include your name, email address and postal address if you send us your request by email or postal mail.
If you are a California resident, you may ask us to refrain from sharing your information with certain of our affiliates and other third parties for their marketing purposes. See the “Notice to California Residents” section below for additional information.
Notice to California Residents
California Resident Rights Regarding Personal Information
Capitalized terms in this “Notice to California Residents” section of the Privacy Noice shall have the meanings set forth in the California Consumer Privacy Act of 2018. Subject to certain limits under California law, California residents have a number of rights regarding their Personal Information.
California residents have the right to request in writing, (i) a list of the categories of Personal Information, such as name, address, e–mail address, and the type of services provided to the customer, that we have disclosed to third parties (including Independent Affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties' direct marketing purposes, and (ii) the names and addresses of all such third parties. In addition, California residents have the right to request that we disclose to them (i) the categories of Personal Information we have collected about them, (ii) the categories of sources from which Personal Information is collected, (iii) the business or commercial purpose for the information collection, (iv) the categories of third parties with whom we have shared Personal Information, and (v) the specific pieces of Personal Information we hold about an individual.
California residents have the right to have their Personal Information deleted, unless the Personal Information is necessary for us or our service providers to: complete a transaction for which the Personal Information was collected, provide a good or service requested by the consumer or otherwise perform a contract between the business and the consumer; detect security incidents; protect against malicious, deceptive, fraudulent or illegal activity (or prosecute those responsible); debug to identify and repair functionality errors; exercise or ensure the right of another to exercise free speech or another legal right; comply with the California Electronic Communications Privacy Act, which compels the production of or access to electronic communication information or electronic device information with a search warrant; to enable solely internal uses aligned with the consumer's expectations given their relationship with the business; comply with a legal obligation; otherwise use the information internally in a lawful manner compatible with the context in which the consumer provided it.
California residents have the right to opt-out of having their Personal Information sold. While Ralph Lauren does not receive compensation in exchange for sharing our customer’s Personal Information, we do utilize third party cookies, tracking technology, and other digital advertising tools that may further use the information we share with such technologies for their own commercial purposes. We do not sell the Personal Information of individuals we have actual knowledge are under the age of 13, unless we receive affirmative authorization from the consumer (if the consumer is between 13 and 16 years of age) or their guardian (if the consumer is under the age of 13).
California residents may opt-out of the sharing of your Personal Information or exercise their privacy rights by contacting us by clicking here
We will handle requests under Applicable Law in California. When a request is made, we may verify your identity to protect your privacy and security. We will respond to written rights requests within 45 days following receipt at the link above. If we receive your request at a different e–mail or mailing address, we will respond within a reasonable period of time, but not to exceed 150 days from the date received. Please note that we are only required to respond to each customer twice per consecutive 12-month period.
California Resident Personal Information Collected
We collect the following categories of data, as defined and categorized under Applicable Law in California:
Our Services collect the following categories of Personal Information: Identifiers, Characteristics protected under state and federal law, Commercial information, Internet information, Geolocation data, and Inferences, for the operation of our services, auditing, security, internal research and development, and quality and safety business purposes, collected directly from individuals, as well as from service providers on our behalf.>
Our Stores collect the following categories of Personal Information: Identifiers, Characteristics protected under state and federal law, Commercial information, Biometric information, Geolocation data, and Inferences, for the operation of our services, auditing, security, internal research and development, and quality and safety business purposes, collected directly from individuals, as well as from service providers on our behalf.
Wi-Fi Data Collection collects the following categories of Personal Information: Identifiers, Geolocation data, for the operation of our services, auditing, security, internal research and development, and quality and safety business purposes, collected directly from individuals, as well as from service providers on our behalf.
QR Codes collect the following categories of Personal Information: Identifiers, Internet information, Geolocation data, and Inferences, for the operation of our services, auditing, security, internal research and development, and quality and safety business purposes, collected directly from individuals, as well as from service providers on our behalf.
Customer Assistance collects the following categories of Personal Information: Identifiers, Characteristics protected under state and federal law, Commercial information, Internet information, and Geolocation data, for the operation of our services, auditing, security, and quality and safety business purposes, directly from individuals, as well as from service providers on our behalf.
Ralph Lauren restaurants collect the following categories of Personal Information: Identifiers, Characteristics protected under state and federal law, Biometric information, Commercial information, Internet information, and Geolocation data, for the operation of our services, auditing, security, internal research and development, and quality and safety business purposes, collected directly from individuals, as well as from service providers on our behalf.
Our Services are not directed to children under the age of 13 and we do not knowingly collect personal information from children under the age of 13 on the site. If we become aware that we have inadvertently received personal information from a visitor under the age of 13 on our Services, we will delete the information from our records.
Updates to Our Privacy Notice
This Privacy Notice may be updated from time to time. Accordingly, you should check the date of this Notice (which appears at the top of this page) and review any changes since the last version. Your continued use of the Services following any modifications demonstrates your agreement to such changes. If at any time you do not agree to the terms of this Privacy Notice, please do not use this Site or provide us with personal information when shopping in our Stores or visiting our restaurants.
How to Contact Us
If you have any questions or comments about this Privacy Notice, or if you would like us to update information we have about you or your preferences, please contact us as indicated below:
Ralph Lauren Corporation
Attention: Chief Privacy Officer
c/o Legal Department
100 Metro Boulevard
Nutley, New Jersey 07110
You may also contact Customer Service at 1-888-475-7674.